From an Idea to Shark Tank
Like all great inventions, BRUW was designed to solve a problem. Existing coffee filter products on the market catered to hot brewing, and didn’t produce the best results. Founder Max Feber saw a solution.
The BRUW Filter is the result of that vision, honed through rigorous testing and prototypes to create the perfect, mess-free cold brewing filter. BRUW was launched via Kickstarter in November 2015, and within a month had smashed its target goal to raise over $10,000. The first BRUW Filters were manufactured in January 2016. Max then took BRUW to Shark Tank in 2018 and came out with a deal from Mark Cuban!
Since then, we've been acquired by Snarky Tea.
The Snarky Tea Acquisition
Max, the creator of the original BRUW filter, scored a deal with Mark Cuban on Season 10 of Shark Tank, and Jenni-Lyn, the founder of Snarky Tea, a kick-ass tea company, scored a deal with Kevin O’Leary on Season 9. These two entrepreneurs came together in early 2020 to find a cure to the world’s iced tea woes and thus, SnarkyBRUW was born! The original BRUW filter has been modified to work with both coffee and tea, making it the perfect cold-brew companion for any type of iced beverage. With our patented cold brew filter, we're able to ensure you the most flavor & function with absolutely none of the B.S!
About Snarky Tea
Snarky Tea was founded in 2016 by our Chief Snark Officer, Jenni-Lyn Williams. Jenni-Lyn is a Philadelphia native who was running herself into the ground working for corporate America while earning her MBA and raising kids. It was a stressful life, and the more stressed she got, the more coffee she drank. After suffering from anxiety and mid-day jitters, she finally went to the doctor who told her she should consider switching to tea in order to cut back on caffeine.
Cutting out coffee seemed like a death sentence, and the tea brands she saw in stores sounded like they were created for woodland fairies, not real women. Jenni-Lyn couldn’t find functional tea options that fit her personality, so she created her own; and Snarky Tea was born.
For centuries women were taught to be seen and not heard. We were taught to be quiet and docile. Loud, outspoken women were considered hysterical, and not in the good way.
We here at Snarky Tea say f**k that sh*t. Women are powerhouses destined to change the world, and we believe our tea can help them do so.
We’ve created a line of funny yet functional teas designed to get you operating at your best so you can keep kicking ass. Our teas are crafted to help guide you through every aspect of the day from getting out of bed
, to tackling challenges
at work, to unwinding and actually going to sleep